Saturday, February 10, 2024

Photo Realism?


Around the middle of January I was notified by Google to the effect that the business profile had been amended from Aircraft Manufacturer ~ which admittedly was a long shot ~ to Photographic Services. There is one thing to note at the outset about your Google business profile, in that it cannot be deleted. The second thing to note is that what your business does, is not your choice but theirs... or rather, their bots' choice.

For unless someone registers a complaint against a business profile, then Google will alter it themselves if they consider that doing so is warranted. Quite how they came up with Photographic Services though eluded me. Was it those beautifully crafted shots in the studio, or was it simply drones being more readily associated with aerial photography nowadays?

For the fact is, the only Google business classification attaching to drones as such is 'Drone Shop' whilst the burgeoning field of eVTOLs warrants no classification at all as yet. Truth is though that TELEDRONE was only ever incorporated in order to satisfy the rules attaching the GoFly Challenge back in 2018, such that its organisers retained a shareholding.

There is something Orwellian about Google's AI defining who we are and what we do, though when all is said and done I draw comfort from the fact that the best advanced eVTOL 'manufacturer' on the planet (in the shape of Joby) is better known for...

...photographic equipment.